About Us
MISSION
Beauty with a conscience. Harnessing nature by providing beauty solutions that honor health, wellness and the environment.
VISION
To revolutionize the beauty industry by providing consumers with safe, effective, and environmentally friendly personal care options.
VALUES
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Natural: We champion the use of organic and supernatural ingredients harnessing the power of nature to promote healthy skin and hair. Commitment to using safe, non-toxic, and eco-friendly ingredients that benefit both the skin/hair and the environment.
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Empowerment: We stand for empowerment of women, celebrating their natural beauty and inspiring confidence in their own skin.
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Self-Care is Healthcare: We believe in the integral role of self-care in overall wellness. Our approach transcends beauty routines, fostering the physical, emotional, and spiritual well-being of our community. We support your choice of living a healthy lifestyle in conjunction with using all natural beauty products.
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Transparency: Honesty is our hallmark. We promise full transparency about our ingredients and processes, empowering you to make informed beauty choices.
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Community: We're building a fellowship bound by our shared passion for holistic health and clean and sustainable skincare.
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Compassionate Contribution: A portion of every purchase aids women in shelters, because we believe in giving back to nurture the community that supports us.
- Sustainability: We are committed to promoting sustainability in everything we do, from mindful ingredient sourcing to eco-friendly packaging, we're committed to practices that are kind to the earth and it's inhabitants.