About Us


Beauty with a conscience.  Harnessing nature by providing beauty solutions that honor health, wellness and the environment.


To revolutionize the beauty industry by providing consumers with safe, effective, and environmentally friendly personal care options.


  1. Natural: We champion the use of organic and supernatural ingredients harnessing the power of nature to promote healthy skin and hair. Commitment to using safe, non-toxic, and eco-friendly ingredients that benefit both the skin/hair and the environment.
  2. Empowerment: We stand for empowerment of women, celebrating their natural beauty and inspiring confidence in their own skin. 
  3. Self-Care is Healthcare: We believe in the integral role of self-care in overall wellness. Our approach transcends beauty routines, fostering the physical, emotional, and spiritual well-being of our community.  We support your choice of living a healthy lifestyle in conjunction with using all natural beauty products. 
  4. Transparency: Honesty is our hallmark. We promise full transparency about our ingredients and processes, empowering you to make informed beauty choices. 
  5. Community: We're building a fellowship bound by our shared passion for holistic health and clean and sustainable skincare.

  6. Compassionate Contribution: A portion of every purchase aids women in shelters, because we believe in giving back to nurture the community that supports us. 
  7. Sustainability: We are committed to promoting sustainability in everything we do, from mindful ingredient sourcing to eco-friendly packaging, we're committed to practices that are kind to the earth and it's inhabitants.

Meet the Founder, Francine Bethune Ph.D.

Raised in Jamaica, West Indies, I grew accustomed to utilizing natural herbs and remedies from an early age. With over 15 years of experience formulating natural skin and hair care products, coupled with a passion for holistic health, I pursued a Ph.D. in Natural Medicine. Having struggled with severe dry skin, also known as Xerosis, I recognize the importance of specialized hydration and moisturization for such skin types.
After doing some research, I discovered that many beauty products found in retail stores either failed to address the issue or contained unnatural, unhealthy ingredients that left me uneasy. Laden with high levels of chemicals and synthetics, these products can pose long-term risks to our bodies. It's alarming to consider that we expose ourselves to these harmful substances daily, through routine use of these beauty products. With each application, we absorb these questionable chemicals through our skin, our body's largest organ and over time, they accumulate, potentially leading to chronic diseases and various health issues, including asthma, cancer, infertility, and developmental disorders.
My own experience with toxic build-up from years of chemical hair relaxer usage was the driving force for change. Thus, in 2015, I founded C Marie Botanicals, driven by the belief that health is wealth. With a genuine concern for your well-being, our products are meticulously crafted with organic and supernatural ingredients, harnessing the power of nature to promote healthy skin and hair. My mission was clear: to leverage my expertise in Natural Health to offer solutions for dry, aging skin and hair.
Now, you can take comfort knowing that our products not only enhance your well-being but also contribute positively to the environment.

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